Kickstarter marketing strategy
Kickstarter marketing strategy is extremely important to any project’s success. If you are planning on doing Kickstarter marketing, here is a great article about how to get started!
The first thing would be to make sure you have all of your materials ready. You should include pictures, videos (if possible), and an outline of what the project will entail. Having everything in this order will make things more streamlined.
Let’s dive into the top 10 Kickstarter marketing strategies that will give you the best chance at success.
1. Know Your Audience
Before you do any marketing, it is crucial to know who you are trying to appeal to. Find out their social class, location (if possible), and how much they may be willing to pay for your product. Knowing this information will allow you to tailor your Kickstarter video and page to someone specific.
2. Use Your Friends and Family
If you have friends or family that may be interested in your project, this is a great way to get the ball rolling early on in the campaign. Even if they do not end up pledging, they can help spread the word about your idea and will be more likely to contribute when the campaign is live.
3. Use Facebook and Other Social Media Platforms
Getting on social media platforms such as Facebook or Twitter is a great way to share your project with people who may not know about it yet. Many times, your friends and followers can introduce you to new potential backers and customers that you may not have reached otherwise.
4. Use Alternative Social Media Platforms
You can use different social media platforms like Pinterest, Reddit, Tumblr, etc., to share your Kickstarter marketing strategy with the right audience. These users tend to be more engaged and will generally give you better feedback than other groups of people. You should also make sure to include a link in your profile description on these sites.
5. Do Some Outreach
Getting involved in communities or websites that are related to your product is another way of getting the word out about your Kickstarter marketing strategy. There are many different forums and groups where you may be able to get some publicity for free, all you have to do is make an effort.
6. Utilize Email Outreach
Creating a list of people who are interested in your Kickstarter marketing strategy or project will allow you to spread the word more effectively. Make sure that everyone on your list provided their consent before sending them any messages, if they didn’t give it, don’t send them anything.
7. Post on Reddit
Reddit is a great site where you can share your Kickstarter marketing strategy with an extremely engaged audience. If done correctly, there are many different subreddits where you may be able to get some free publicity for your project. Remember that everything on Reddit must be sourced, so always make sure to link back to your Kickstarter project.
8. Create a Press Release
Creating an informative press release that can be circulated within media outlets is another great way to get the word out about your Kickstarter marketing strategy. Make sure that you include all of the essential information without leaving anything out. If you want people to share it with others, make sure it’s written well and easy to read, nobody wants to post
Press releases are great for getting the word out about your Kickstarter marketing strategy. Sending one out over traditional news outlets is a great way to get coverage, but you can also send it out to online news publications if they fit your product or services demographic.
9. Get Paid for your Product or Service
If you can get paid for your product or services before it is even available, this will definitely help in the long run with funding and marketing. If people can see that you have already invested money into creating something, they may be more likely to fund you and support your Kickstarter marketing strategy.
10. Get it Funded on Another Platform
Another option is to seek out crowdfunding platforms that are related to your project or target audience. This method will be more time-consuming but is generally more profitable since you may already have an existing following on the website you’re using. Make sure to do some research to see which platform you should use.
Conclusion:
Marketing your Kickstarter project can seem like a daunting task, but with the right strategy it can be relatively easy. If you focus on building relationships with people who are interested in what you’re doing before your campaign launches, they will likely support it when it does go live.
