Top 10 Interesting Facts About Indiegogo Campaigns

Indiegogo is a global crowdfunding platform that allows people to seek funding for various projects, events, or personal needs. Indiegogo accepts all kinds of campaigns from cause-related fundraisers to creative teams seeking new resources to artists and companies trying to raise money. Since its launch in 2008, and 2022 now, Indiegogo has raised $990 million to fund over 3.1 million campaigns from 190 countries, and 45% of the total money raised has gone into educational projects.

How does Indiegogo work?

Indiegogo uses an “all-or-nothing” funding method where the campaign fails if it does not reach its goal before the time expires. However, if the campaign is successful in meeting its goal, Indiegogo will then process the funds. The next thing that happens is that the creator of the campaign will have to fulfill any promises they made in their goals/description area of their campaign.

Indiegogo takes 4% of total funds raised if a campaigner reaches his or her stated goal. If the goal is not achieved, Indiegogo charges a 9% fee for its services.

So let’s dive into our top 10 Interesting facts about Indiegogo campaigns.

Perks — One of the perks of a Successful campaign on Indiegogo is that you get to keep ALL of the funds you raised even if you fail to meet your target. It’s a risky option for entrepreneurs but it does have its benefits.

Campaign goals — On average, campaigns on Indiegogo raise around $10k more than Kickstarter projects.

Success rate — The success rate of campaigns on Indiegogo is approximately 44% which is lower than the success rate of campaigns on other crowdfunding sites like Kickstarter (which has a success rate of 46%). Still, 44% is significant enough to get more entrepreneurs to use Indiegogo.

Earnings — One of the interesting facts about Indiegogo campaigns is that more than half of all earnings on the crowdfunding platform come from mobile devices.

Campaigns per day — On average, there are 165 new campaigns submitted on Indiegogo every single day! That’s a lot of entrepreneurship.

The number of days to reach your goal — 66% of Indiegogo campaigns successfully meet their funding goal within the first 3 days.

Indiegogo vs Kickstarter — On average, there are around 500 projects each month on Kickstarter which is significantly more than the monthly average of around 300 projects on Indiegogo.

The number of countries — The countries with the most number of projects on Indiegogo are the USA, UK, and Canada.

Campaign duration — Well-planned campaigns on Indiegogo run for 30 days in which you have to reach your goal within the first three days.

Total money raised — The total funds raised by all campaigns on Indiegogo is significantly less when compared to the total funds raised by Kickstarter campaigns.

Based on all these facts about Indiegogo campaigns, we can say that it is used by a lot of entrepreneurs and business owners who want to raise capital for their projects. There are many success stories related to this platform that proves its credibility. If your campaign fails, you get to keep the money you raised which is a unique feature of this platform.

EndNote:

In this article, we have introduced you to the basics of Indiegogo and its major facts. We hope that it has been a great resource for learning more about Indiegogo campaigns and their features. We also hope you will consider using Indiegogo next time you need funding for your company or business idea.

As usual, if you have any questions or feedback, feel free to post them in the comments section below. We’d love to hear from you!